Lecture Notes
Notes on 11/14 asynchronous class on using AI in Design
Studio Rodrigo: How I Learned to Stop Worrying and Love AI
AI tools used: DALLE, ChatGPT, MidJourney, UberDuck, MusicLM
How does AI Support the design process?
The use of AI allows design to become more accessible to a broader range or people as it lowers the bar for who can participate in creative acts. This can be both good and bad, I suppose depending on how the tool is used. It also streamlines the design process, making it much faster and combines steps in the creative process that were initially individual (could also be bad). Though, it may also raise the bar for what it actually means to be creative if everyone has access to these tools.
How does AI hinder the design process?
The design process once used to involved a large amount of people, now with Ai each step has been collapsed onto each other making the work environment smaller. These brings up a couple questions such as, how should we pay people for this workload? And, how much should we charge for this work? With the advancement of technology it also means there is a greater speed of change when learning these new creative tools, as they are coming out at faster rates. If you are not learning them quickly, you may fall behind.
What kind of prompts did the Studio Rodrigo use? Can you describe the details they used and how specific it was?
What particularly stuck out to me is how when everyone initially was using these tools to work with their clients, their first prompts were extremally detailed perhaps looking for the Ai to spit out the golden ticket of the design process. For example one ChatGPT prompt was:
“generate 30 names for a DeFI startup that provides bilateral clearing services for crypto derivatives that don’t include the words coin, trade, or exchange”
This prompt while being extremally specific, did not create the best results. Though, each designer quickly went back to the basics and instead went to a more vague prompt whether it was referring tot he brand just as a “futuristic company” or the logo as a “simple flower”. This allowed each designer to instead work with the AI as a tool, conversing back and forth and bouncing through rounds of ideas as they went down a rabbit hole before finally landing on something they thought was good. Though even then, the designers still had to workshop the final AI result before presenting it to their clients. The overall consensus being, AI saves time.